From the front door to the bottom line.
Doorline is the daily operating dashboard for multifamily owner-operators. It plugs into AppFolio and your bank feeds, computes 50+ KPIs, and tells you — in plain English — what needs your attention today. By 6am every morning, in your time zone.
Built first for AppFolio. Yardi, RealPage, and Buildium support arriving 2027.
$99 holds your seat. Fully refundable until your kickoff call.
Now in private beta with Encephalo Investments (5 properties, 203 units). Public waitlist now open — 12 spots reserved already.
The problem
You don't have a reporting problem. You have an attention problem.
Your PMS has the data. Your bank has the money. What you don't have is a single surface that tells you, every morning, the three things that matter.
5+ hours every Monday
Stitching AppFolio exports, bank screenshots, and AR reports into something a partner can read.
Reports lag the bank by 4 days
By the time a delinquency shows up in your monthly review, it's already three weeks old.
Surprises in the wrong direction
A vendor invoice you forgot. A 91+ bucket that doubled. A property that quietly went under DSCR.
The product
Five surfaces. One source of truth. By 6am every morning, in your time zone.
Executive summary
Open the dashboard. Know your portfolio in 60 seconds.
Cash on hand, T+4 forecast, delinquency movement, DSCR by property — color-coded by severity, with a narrative that explains the numbers like an operator would.
Cash float
The bank balance you actually have.
Plaid feeds reconcile by 6am every morning, in your time zone. We net out pending AP, security deposit trust, and known M2M outflows so the number you see is the number you can deploy.
Delinquency & AR
Catch the 91+ bucket before it becomes an eviction.
Aging by property, tenant, and unit type. Week-over-week movement. Notice cadence per property. A short list of the residents you'd ask your manager about today.
Property deep dive
Drill into one asset without losing the portfolio.
Occupancy, T-3 economic occupancy, M2M rent vs. market, work order aging, turnover queue. Every number color-coded against your own thresholds, not industry averages.
AP tiers
Know which invoices to pay and which to defer.
Vendors ranked by criticality (utilities, insurance, mortgages) vs. discretionary. A weekly recommended pay queue you can hand straight to your bookkeeper.
How it works
Three steps. Then it just runs.
Connect
Read-only AppFolio API key + Plaid bank links. Twenty-minute setup call. We never write back to your PMS.
Compute
By 6am every morning, in your time zone, we pull the day's data from your PMS, reconcile against your prior balances, and refresh all 50+ KPIs.
Brief
By 6am you have a narrative summary, the three things that need attention, and a prioritized action list — on the dashboard or in your inbox.
Who it's for
Built for operators who already know their numbers — and want them faster.
Owner-Operators
250–2,000 units, self-managed or asset-managed
- You sign the wires. You answer to investors.
- Your asset manager spends Mondays in spreadsheets.
- You want one number for cash, one for DSCR, one for AR — every morning.
- Standard tier. From $1/unit/month at launch.
Third-Party Property Managers
Managing for outside owners, multi-portfolio
- Each owner wants their own branded dashboard.
- Monthly owner reports take a full week per cycle.
- Give every owner a live, branded operating view.
- White Label tier. From $3/unit/month at launch.
"I built the first version of this for myself because I was losing five hours every Monday. Forty daily cycles later, I haven't opened a spreadsheet on a Monday morning since."
Your testimonial here.
First ten operators get founder pricing locked for life.
Pricing
Three ways to reserve. Founder pricing locked for life.
FAQ
Short answers to the obvious questions.
Stop stitching reports.
Start running the portfolio.
Reserve your seat for $99. Refundable until your kickoff call. First ten operators get founder pricing locked for life.